My Why
Growing up moving in and out of poverty, I experienced firsthand the resilience of families living on the margins of the economy. I can still tap into the shame I felt as a child using food stamps at the grocery store, receiving welfare, and losing our home to foreclosure. I clearly remember the day that personal shame transformed into righteous anger at injustice.
Witnessing my mother’s pain - and courage - planted the seeds that grew into my fierce determination to ensure that people have control over the decisions that affect their lives, and my passion to uplift the dignity of the human spirit.
This shame, anger, and love - and the recognition that our humanity and our liberation are bound together - are foundational to who I am in the world and why community organizing is my practice and my calling.
It is a transformative experience to move out of our existing reality, share our stories, imagine new possibilities, and summon the anger, love, and courage needed to take action together to fight for justice and build a future in which we can all thrive.
Shame keeps us quiet, but the organizer “discovers the strength in wounds”.
Together we are transforming ourselves, our communities, our institutions, and our world.
About Caroline
Caroline Murray is a visionary and results-focused leader with over three decades’ experience on the frontlines as an organizer, strategist, trainer, and social entrepreneur across the movements for social, racial, and economic justice.
As a student at the University of Massachusetts, she had the honor of studying with such luminaries as James Baldwin, Robert Paul Wolff, and Eqbal Ahmad. She was part of the Anti-Apartheid Movement that led to UMass being the second University in the U.S. to divest from South Africa and, as an elected Student Senator, led the campus fight against the rise of Reaganism in all its forms.
Caroline began community organizing with the Welfare Rights Movement successfully blocking the Clinton Administration’s punitive “Welfare Reform” from being implemented in Massachusetts. For the next three decades, she led and participated in numerous local, state, and federal campaigns resulting in many key progressive policy victories of our time impacting housing, banking, healthcare, labor standards, jobs, education, poverty, the climate crisis, immigration and more.
Caroline is a seasoned political strategist. She served on the National Staff of the Jesse Jackson for President Campaign in 1988, helped lead a successful statewide campaign stopping a tax rollback in 1990, served as Senior Advisor to Cynthia Nixon on her historic run for Governor of NY in 2018, and managed and advised many hotly contested down ballot races.
In addition to delivering real improvements to the lives of everyday people, Caroline has worked to build an ecosystem of powerful movement organizations and trained tens of thousands of grassroots leaders who have been transformed by speaking truth to power and organizing to create a just and equitable future.
She was founder and 20-year Executive Director of the Alliance to Develop Power (ADP), a multi-racial, multi-generational, low-income people’s organization known for its cadre of fearless leaders and strategic campaigns. ADP pioneered the national strategy for tenant buyouts of at-risk HUD apartments. They successfully purchased, transferred to cooperative ownership, and renovated over 5,000 units of affordable housing, the largest tenant-owned block of housing in the United States, bringing in $500 million in investments. ADP’s Casa Obrera, the first worker center in the nation to be a dues paying member of the AFL-CIO, secured millions in stolen wages and launched multiple cooperatively-owned businesses. This network of alternative institutions, led by hundreds of ADP leaders, became ADP’s base of power, placing them in the vanguard of the New Economy movement. Under Caroline’s creative leadership, they pioneered a synergistic model that combined the best practices of community organizing, community building, and cooperative economic development. She built a sustainable community-controlled economy valued at over $100 million that stopped capital flight, generated and redistributed community wealth, and built the Beloved Community.
Following ADP, Caroline went on to serve with Van Jones as Rebuild the Dream's first National Organizing Director where she worked with renowned artist Prince to bring attention to growing economic and racial disparities while highlighting innovative solutions to the economic crisis.
Caroline has appeared on numerous national networks and local news programs, including NPR, CNN, Good Morning America, Fox and Friends, the Laura Ingraham Show, the Wall Street Journal. the NYT, the Boston Globe, and she was a regular guest on the O’Reilly Factor.
Since founding Innovative Organizing, she has worked with an array of movement organizations, leaders, and campaigns seeking to build power and scale their impact.
Notable projects include:
Securing the investment of millions of ARPA dollars in community priorities, including a local hiring program and eviction defense program in NY
Designing an organization-wide restructuring and launch of a global faith-climate justice network
Building a bi-national faith-led program to meet, witness, & accompany thousands of asylum seekers at the US / MX border
Winning a nationally watched County School Board seat in Leesberg, VA, the hotbed of the culture wars
Launching the groundbreaking NYC Department of Education Family and Community Outreach Program, successfully recruiting and training tens of thousands of low-income parents as co-decision makers in hundreds of NYC Community Schools
Leading the People’s Climate March, the largest and most diverse climate mobilization in history
Caroline lives in Western Massachusetts where she is a leader in her community working towards social and economic justice, equity, and sustainability. She is also the proud mother of two daughters who speak truth to power through art and activism.
Photo Gallery
Building Sanctuary Caravan with immigrant leaders and asylum seekers, Tijuana MX 2019
GreenFaith leaders at Fire Drill Friday with Jane Fonda, Washington DC 2020
Yes on 5 campaign servers fighting for One Fair Wage, Boston, 2024
Sanctuary City public meeting, 2025
Organizer Training Day 1 2021
League of Women Voters Summit 2025
U.S. Senator Markey with Perez family living in Sanctuary for 2 years. 2022
Arriba Las Vegas Worker Center Staff Retreat Altar, 2023
Grassroots leaders with Campaign for Community Values engaging with Presidential candidates, Iowa, 2008
Prince and Rebuild the Dream on "The View", 2012
Ethical Management community building holiday party with residents, 2024
Cynthia for NY Pride Contingent, 2018
400,000 people at Peoples Climate March 2014
Student leaders with USSA engaging in NVDA fighting to save financial aid, 2016
Deep canvass training in NYC, 2021
GreenFaith strategic narrative small group discussion, 2021
Training national student organizers with Vote Mob, 2016
Sierra Club Resilient Communities Retreat, New Orleans, 2023
Spokesperson Prep at Peoples Summit, Chicago, 2016
Receiving the Center for Community Change Champion Award, 2010
Alliance to Develop Power leaders negotiating with Gov. Deval Patrick and cabinet, MA, 2009
Asylum seekers trapped at the border hold press conference with Sanctuary Caravan, Tijuana, MX,2019
Cynthia for NY candidate and volunteers demanding the shut down of the Indian Point nuclear power plant in Peekskill, NY, 2018
NYC Parent Leadership Training, 2017
All in for the 99% Training
Fighting to save ACA 2017
Fighting the deportation of immigrant rights leader, Eduardo Samaniego, with U.S. Rep. Ayanna Pressley, Pioneer Valley Worker Center, 2019
Alliance to Develop Power leaders demanding immigrant justice at The White House, 2007
Story sharing at Prince concerts with Rebuild the Dream Village, Chicago, 2012
Launching worker owned businesses 2012
Parent leaders designing launch of NYC Community Schools, 2017
Sharing with revolutionary leaders in Egypt, 2011
Marching against the Gulf War 2003
Caroline with her daughters, NYC